Technology can give your pet sitting business the edge in 2010
Posted on Thu, Dec 31, 2009 @ 03:05 PM
The pet sitting business has not been immune to the worst economy in 50 years. Businesses will react in two ways in this type of an economy. They will close their pet sitting business and return to the rat race of the corporate world or they will invest in their businesses and see this as an opportunity.
Use technology to differentiate your business and prepare for good times.
Project a more professional image - What better way to attract more customers than to be the most professional company in your market? An up to date website that allows your clients to schedule online will set you apart.
Don't be chained to the phone or a desk - The ability to service your customers, or better yet, prospects 24 by 7 is crucial. Instead of sitting by the phone waiting for your clients to call, let them schedule service online. By utilizing a pet sitting application, your customers and prospects can schedule or change appointments online, from work, at home or even from a smart phone. This allows you additional time to be prospecting new clients and marketing your business.
Utilize your existing information for your gain - There is no better way to prospect for new customers than to first understand your current customer base. Knowing where your current customers live, what vets they utilize, and what services they like the most will help you focus your marketing efforts. One example of this it to spend some time marketing to the veterinarians that the majority of your customer base frequent. Take some time to visit that vet office, drop off a business card and mention that several of the clients in that office are also your clients. Additionally, find the zip codes you do well in and the ones you don't, market accordingly.
Call your customers to action! You have worked hard to get your clients to your website. Now make the most of it and ask for their business. Have a button prominently positioned on your website that lets them "SHEDULE NOW" and let them schedule online.
Some of your competitors will go out of business but some will take full advantage of this time to utilize technology to their benefit. But this technology must be easy to maintain, simple for our staff and clients to utilize. Invest in your business today and reap the benefits of your preparedness tomorrow. Technology is just one easy way to make this happen. Now is the time to choose the tools to make 2010 your best year ever.
Power Pet Sitter is the industries leading pet sitting software company. Power Pet Sitter has clients in the US, Canada, England and Australia. Power Pet Sitter is owned and operated by the owners of the two largerst pet sitting companies in Atlanta, Georgia, Buckhead Pet Pals and Barking Up The Right Tree. These companies staff approximately 100 pet sitters and service over 3000 clients in the Atlanta metro area.